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Trademarks

“Cheese Stead” and “Dream in a Palm” trademarks were registered by the Company at the National Intellectual Property Center of the Republic of Belarus.

The idea of “Cheese Stead” trademark was to assign a lofty merited sense to the word “stead” rather than a prosaic reusable peasants’ meaning, in order to promote cheese as a peculiar “cheese aristocracy”, “upper class of taste”.



“Dream in a Palm” positions ice cream as a favourite product not only for children. Why, adults are also believers in miracles. “Dream in a Palm” trademark implies sensation of a dream and good humour.